Urban Roots is a modern initiative focused on sustainable urban living, integrating green technology, urban farming, and community-driven solutions. It aims to transform city spaces into eco-friendly environments, promoting sustainability and self-sufficiency.

About the work
Urban Roots is a forward-thinking project dedicated to redefining urban landscapes through sustainability and innovation.
Work overview
Drawing inspiration from elements in nature, I crafted a leaf-inspired logo within a circular shape to symbolize growth, vitality, and the earth’s cyclical nature.
Client:
Green leaf market
Industry:
Organic Grocery Store
Service Provided:
Logo Design, Brand Identity, and Brand Guidelines
Year:
Jan 6, 2025


Creative Approach
Drawing inspiration from elements in nature, I crafted a leaf-inspired logo within a circular shape to symbolize growth, vitality, and the earth’s cyclical nature. A fresh green color palette was chosen to reinforce the natural theme, paired with soft earthy tones to give the brand an approachable yet professional look.
Outcome
The final logo and brand identity achieved the perfect balance of freshness and professionalism. The brand guidelines provided ensure consistent application across all touch-points, reinforcing GreenLeaf Market’s position as a trusted source for organic, eco-friendly products. Since launching the new branding.



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